Chewing tobacco is a rite of passage for many teenage boys in rural parts of Georgia. That perception is the problem, according to the Food and Drug Administration.
Young boys who see their fathers, uncles and older brothers dipping tobacco are the ones at greatest risk of starting the addictive habit, Mitch Zeller said. He's the director of the FDA's Center for Tobacco Products, which expanded this week its "The Real Cost" smokeless tobacco prevention campaign.
They're spending an additional $6 million in Georgia and 19 other states to show kids — graphically — that "smokeless doesn't mean harmless."