brandon patton

Alex Harris

A Nielsen report from 2018 shows that black women and men spend disproportionately more on beauty products than other demographic groups. And with Hair Love winning best animated short at this year’s Oscars, the conversation around black hair — and standards of beauty within the black community — continues to evolve. 

While the mainstream hair and beauty industry has not always been there to meet demand, black innovators and entrepreneurs have frequently taken it upon themselves to develop their own solutions. On Second Thought sat down with three people working to bring both awareness and new offerings to the cultural conversation on beauty standards in the black community.