Self-isolation and quarantine have recalibrated our habits, routines, and what we present to the world. For many lucky enough to still have a job, getting dressed and made up is a vestige of normalcy in a world that feels upended. But for others, gray roots, shaggy beards and chipped nails are the last thing to worry about.
What has this unprecedented period behind closed doors revealed about the motivations behind our self-care? And what will happen to the beauty market when self-isolation is over — especially given that Gov. Brian Kemp recently gave the greenlight for barbershops and hair and nail salons to re-open?