Self-isolation and quarantine have recalibrated our habits, routines, and what we present to the world. For many lucky enough to still have a job, getting dressed and made up is a vestige of normalcy in a world that feels upended. But for others, gray roots, shaggy beards and chipped nails are the last thing to worry about.

What has this unprecedented period behind closed doors revealed about the motivations behind our self-care? And what will happen to the beauty market when self-isolation is over — especially given that Gov. Brian Kemp recently gave the greenlight for barbershops and hair and nail salons to re-open?

Alex Harris

A Nielsen report from 2018 shows that black women and men spend disproportionately more on beauty products than other demographic groups. And with Hair Love winning best animated short at this year’s Oscars, the conversation around black hair — and standards of beauty within the black community — continues to evolve. 

While the mainstream hair and beauty industry has not always been there to meet demand, black innovators and entrepreneurs have frequently taken it upon themselves to develop their own solutions. On Second Thought sat down with three people working to bring both awareness and new offerings to the cultural conversation on beauty standards in the black community.


Courtesy Peyton Fulford / Getty Images

Stock photos are often the butt of jokes for being unrealistic, generic, overused and, now, perpetuating stereotypes. A new campaign from Getty Images, Dove Beauty and GirlGaze is working to change that.

Together, they've launched #ShowUs, the largest stock photo collection created by women. Their goal? To subvert beauty stereotypes.


A new study says there are dangerous chemicals that we should avoid in many cosmetic products, particularly those marketed to black women. We learned more about the evolution of these products and the dangers they may pose.