A3C Atlanta's Hip-Hop Scene Represented at A3C Festival By LaRaven Taylor & Virginia Prescott • Oct 3, 2018 Twitter / A3C When Hip-Hop hit big in the early '70s, classics flooded out from New York and Los Angeles. Then came Atlanta, and we had A3C, a hip-hop music festival and conference for all three coasts. Listen Listening... / 7:33 "On Second Thought" host Virginia Prescott speaks with A3C Festival executive director Mike Walbert, A3C host D.R.E.S. tha BEATnik and entertainment reporter Jewel Wicker. A3C: 7 Things You May Not Know About The Georgia Music Industry By Ashley Montgomery • Oct 3, 2016 1. Can you guess which Atlanta artist has the most Rap Grammys? Although both Ludacris and T.I. are tied at three awards, OutKast is currently leading the pack with four. The early 2000s were big for Andre 3000 and Big Boi.