#ShowUs Takes Aim At Beauty Stereotypes

May 14, 2019

Stock photos are often the butt of jokes for being unrealistic, generic, overused and, now, perpetuating stereotypes. A new campaign from Getty Images, Dove Beauty and GirlGaze is working to change that.

Together, they've launched #ShowUs, the largest stock photo collection created by women. Their goal? To subvert beauty stereotypes.


The 5,000 images in the #ShowUs collection were created by more than 100 female-identifying and non-binary photographers. Albany native and Atlanta-based photographer Peyton Fulford is one of them. She and #ShowUs model Anna Sophia Mackey joined On Second Thought in studio for a behind the scenes look at what went into creating these images.