How Sid And Ann Mashburn Styled Southern Hospitality To Scale

Feb 28, 2019

He's been called the South's best-dressed man. She was a fashion editor at Condé Nast. Together, they're Sid and Ann Mashburn, the husband-and-wife design duo behind the eponymous fashion and lifestyle brand Mashburn.

The Mississippi and Midwest-born, New York-bred couple opened their flagship store on Atlanta's Westside in 2007 following careers at Vogue, Glamour, Ralph Lauren and J.Crew, among other big names in fashion. Today, with a booming online business and five brick and mortar shops across the country, the Mashburn name has become synonymous with style


Sid, who is CEO, and Ann, who is chief creative officer, stopped by "On Second Thought" to share the story of how they met, built a brand and made space for Southern hospitality in a world of fast fashion.