According to an Emory University study, second-best will meet second-worst at the Super Bowl in Atlanta. For years, Emory Marketing professor Mike Lewis has used a statistical model to rank sports fans. This season, that model ranked fans of the New England Patriots as the No. 2 fan base in the nation. The same model ranked fans of the Los Angeles Rams second-to-worst, only ahead of the Tennessee Titans.
Lewis joined “On Second Thought” to explain the rankings and their economic implications for Atlanta when the Patriots-Rams rivalry plays out Super Bowl weekend.